Video: BJJ star Craig Jones blows up Dana White mannequin for stealing ‘my ideas’ – ‘F—k the UFC’

The inaugural UFC BJJ 1 grappling event kicks off TONIGHT (Wednesday, June 25, 2025) at the UFC Apex in Las Vegas, showcasing three vacant titles up for grabs. Headlining the card, five-time IBJJF world champion Mikey Musumeci battles Rerisson Gabriel for the inaugural UFC BJJ bantamweight title.

While the UFC’s bold leap into Brazilian Jiu-Jitsu is generating buzz, Craig Jones, the self-proclaimed “King of Jiu-Jitsu,” is fuming over UFC CEO Dana White allegedly stealing his “ideas.” Today, Jones escalated his feud with a provocative statement.

Jones posted a video on his Instagram of him firing a rocket launcher, blowing up a mannequin with White’s face on it, while saying “f—k the UFC.”

drew inspiration from Jones’ Craig Jones Invitational (CJI). Previously, all UFC jiu-jitsu events used a traditional flat mat, but they’ve now embraced a bowl-style arena. The UFC also adopted Jones’ scoring system, applying MMA’s 10-9 must system to grappling matches.

For months, Jones has been vocal against the UFC, criticizing their “exploitative” BJJ contracts and their The Ultimate Fighter-style BJJ reality show, which he claims mimics his ideas.

Stay tuned for Jones’ reaction to the UFC BJJ results and any further developments in this heated rivalry.

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